After Reading This Guide, You’ll Understand 🡭
- Planning BOFU content strategy
- Content organization
- Optimizing BOFU pages for conversion
About The Business 🡭
Shopify is an eCommerce platform for online stores and individuals to run and grow their online businesses. The primary CTA used on the website, product pages, and blog posts are 'Start free trial.'
Results Achieved 🡭
Shopify has created 240+ landing pages selling the same product (a paid eCommerce platform).
And all of these bottom-of-the-funnel landing pages are published under the subfolder 'sell’ (https://www.shopify.com/sell).
Here are some of the stats of this subfolder:
- Getting over 11k organic visits per month
- 16k+ backlinks from almost 1.6k different domains
Even though the monthly visit is only 11k per month, the value of these pages is very high.
These are all bottom-of-the-funnel content. That means users landing on these pages are more likely to convert for a ‘Shopify free trial' than to read an informative blog post.