SmallCase’s Newsletter Content Marketing Strategy

The Smallcase newsletter is one of the great examples of delivering educational, useful and relevant content consistently...

About The Business:

SmallCase is a modernized way of investing in stocks and ETF baskets with your preferred broker. Building a diversified and low-cost long term portfolio is easier than ever before, thanks to smallcase.

smallcase homepage

Relevant Read: Core marketing features and concepts

Results Achieved:

Smallcase has seen a huge demand in terms of search popularity, especially after the pandemic.

Have a look at the search popularity of ‘Smallcase’ in the last 5 years:

Search demand growth for smallcase

Data source: ExplodingTopics

Some possible reasons:

  • A great product that makes investing real easy
  • Creating brand awareness by providing educational content