SEO strategy breakdown of Hitched
Learn the SEO and content strategy breakdown of Hitched, a leading wedding marketplace in the UK.
After Reading This Guide, You’ll Understand 🡭
- Personalized Internal linking strategy for eCommerce
- Building content moat with directories
- Topical authority
- Content repurposing strategy
- Content UX optimized for conversions, and more.
Note: This website is a mixture of a content-heavy website and a large eCommerce site.
About Hitched 🡭
Location: UK
Niche: Wedding marketplace
Monetization models: Display Ads, products, and affiliate commission
Hitched is a UK-based wedding marketplace. Hitched assists users with everything that they need to plan their marriage. It includes educational support (tools, articles, ideas, etc.) and a marketplace to find marriage venues, suppliers, and more.
Here’s how Hitched position itself in the market:
“For over 25 years, Hitched has provided couples with help, advice, and inspiration covering every aspect of wedding planning from the engagement right through to the honeymoon and beyond – in fact, Hitched has the answer to every question when it comes to planning a day that’s unique to you.”
Results Achieved 🡭
Hitched is one of the organic search leaders in the UK wedding industry. Some interesting stats about their website:
- 2.8 million organic traffic per month
- 2.2 million backlinks from 37k+ referring domains
- Organic monthly traffic increased by almost 90% in the last 3 years.
Aug 2019: 1.48 million organic visits per month
Nov 2022: 2.8 million organic visits per month
Also, 74.2% of their total traffic comes from organic search proving that Hitched is a giant force in SEO and content marketing.
