SEO strategy breakdown of GoodHousekeeping, a Product review site
This is an SEO strategy breakdown of GoodHousekeeping, a product review site that drives more than 22 million organic visits every month from search.
SEO Strategy Breakdown of GoodHousekeeping
This is an SEO strategy breakdown of GoodHousekeeping, a product review site that drives more than 22 million organic visits every month from search.
After Reading This Guide, You’ll Learn 🡭
- How to write product reviews considering E-EAT
- Content strategy to drive affiliate commissions
- How to improve blog UX
About GoodHousekeeping 🡭
GoodHousekeeping (GH) is a product review site that covers topics like recipes, home decor accessories, fashion, and food.
Almost 85% of their site traffic comes from search. This shows thatGoodHousekepingheavily relied on its SEO and content strategy for growth.
Source: Similarweb
Results Achieved 🡭
GoodHousekeeping is one of the largest product review sites in the fashion and beauty industry. In the last 3 years, the site has significantly increased organic keywords (top 10 positions).
Here are some of the SEO stats about GH:
- 22.1 million organic visits every month
- Drives traffic worth of $11.4 million
- 6.5 million backlinks from 115k different website
- Total of 863k+ keywords are ranking on the first page of Google (up to 10th position)
