SEO strategy breakdown of GoodHousekeeping, a Product review site

This is an SEO strategy breakdown of GoodHousekeeping, a product review site that drives more than 22 million organic visits every month from search.

After Reading This Guide, You’ll Learn 🡭

• How to write product reviews considering E-EAT
• Content strategy to drive affiliate commissions
• How to improve blog UX

About GoodHousekeeping 🡭

GoodHousekeeping (GH) is a product review site that covers topics like recipes, home decor accessories, fashion, and food.

Almost 85% of their site traffic comes from search. This shows thatGoodHousekepingheavily relied on its SEO and content strategy for growth.

Source: Similarweb

Results Achieved 🡭

GoodHousekeeping is one of the largest product review sites in the fashion and beauty industry. In the last 3 years, the site has significantly increased organic keywords (top 10 positions).

Here are some of the SEO stats about GH:

• 22.1 million organic visits every month
• Drives traffic worth of $11.4 million
• 6.5 million backlinks from 115k different website
• Total of 863k+ keywords are ranking on the first page of Google (up to 10th position)

SEO Strategy Breakdown 🡭

1. Product review content strategy