SEO Case Study of Holidify: Driving 12M+ Organic Visits Per Month

Holidify is one of the leading travel platforms that dominate the SERP across thousands of local holiday destinations in India.

As of February 2023, the website gets over 12M monthly organic visits, that's a traffic value of about $2.6M, according to Ahrefs.

In fact, Holidify has quadrupled its monthly organic traffic from 3.2M to 12M in just two years without compromising content efficiency.

That means their content strategy has focused on achieving more organic traffic with as few organic pages as possible.

Here’s the chart comparing the ‘Avg. monthly organic traffic per page’ of Holidify and its top 5 competitors in India.

Simply put, the higher the 'Average traffic per page' number of a site, the more efficient its content strategy is.

In this guide, I’ll break down the SEO strategy of Holidify that helped them become an SEO giant in the travel industry of India.

Also, you'll find actionable takeaways from this breakdown that you can implement in your SEO strategy immediately.

Let’s get started.

1. Building content hubs at scale