Part 3. E-A-T: Beyond Content, Links And UX

This is the third part of EAT in SEO where you will learn actionable ways to improve the EAT information of your site.

Part 3. E-A-T: Beyond Content, Links And UX

After Reading This Guide, You’ll Understand 🡭

  • Various ways to improve EAT information

[Note: Improving EAT isn’t just about following these best practices. This will help in the process but consider overall website quality and credibility to build trust]

Best Practices To Improve EAT 🡭

EAT Audit is most likely to help you figure out what's wrong and what can be improved on the site.

Let's dive deep into some best practices to improve EAT:

1. Show off the expertise of Authors/ content creators

If you’ve read the quality raters guideline, you’ll know how much Google gives importance to content written by experts, especially in the YMYL niche.

The very basic thing you can do is add an author bio for every article and marking that with structured data.

If your website has multiple authors and the articles don't even have an author bio, then it’s time to make the change.

Here’s why:

One of the characteristics of a low-quality page is "An unsatisfying amount of information about the website and author." (Source: QRG, 7.7)