Part 2. E-A-T: Beyond Content, Links And UX
This is the second part of EAT in SEO where you'll learn how to perform an EAT audit in step-by-step process.
After Reading This Guide, You’ll Understand 🡭
- How to perform an EAT audit
- What factors to consider to assess the website quality
EAT Audit Checkpoints 🡭
The first thing you should do is identify possible issues and opportunities you need to perform an EAT audit.
Before making any changes to improve the E-A-T of any site, You need to start with auditing the existing information that may affect E-A-T.
Let’s go through each of the steps one by one.
1. Purpose of a Webpage
One of the most basic yet important things is to make the purpose of every web page clear to the users and search engines.
Whether it is the home page, contact us page, or category page, it must convey the purpose of the page.
Here are some different types of pages and its purposes:
- About Us → Background of the business and why it started
- Contact Us → Contact details, physical location, forms, etc
- Product → Product details, images, videos, features, reviews, delivery, price, etc.
This seems like a basic thing but plays an important role in building trust and credibility. In fact, quality raters are asked to rate a web page based on how well it defines the purpose.
"The goal of PageQuality rating is to determine how well a page achieves its purpose. In order to assign a rating, you must understand the purpose of the page and sometimes the website."