After Reading This Guide, You’ll Understand 🡭
- History and background of EAT (Expertise, Authoritativeness, and Trustworthiness)
- Importance of EAT in SEO
- Key terms to know when dealing with EAT
Background of The Story 🡭
Google algorithm constantly makes changes and updates to improve the user experience on their platform and prevent webmasters from manipulating the algorithm.
Years ago, you needed good content and backlinks to see results from search engines like Google.
But now, things have changed completely as webmasters started manipulating the search results with manual link building and poor quality (not trustworthy, misinformation, lack of accuracy) content.
This is where Google focused on going beyond content and backlinks and even UX.
Why EAT Is So Important To Google 🡭
In 2016, the rise of fake news was a big concern for Google. In fact, this spread of misinformation led to many unwanted controversies.
As a result, Google decided to focus on two things: