How To Turn Your Content Into Lead Generating Machine? [From Real Examples]

After Reading This Guide, You’ll Understand 🡭

• How to write conversion-focused content
• Product-led content

Concepts To Know Before Reading This Guide 🡭

• What is the Bottom funnel content?

It is recommended to learn the above concepts first and then come back here.

Traditional Approach 🡭

One of the goals of writing blog posts is to generate leads for the business.

And, how do you do that?

By placing CTA (banner, text, button, etc.) within the article.

Here's an example of a banner CTA placed at the end of the article:

[Blog Topic: Vendor Management Tools]

Another example of Text-CTA is placed within the article:

This type of CTA added within the article is mostly ignored by the readers or has a low conversion rate.