How To Prepare a Blog Content Outline Focused on Ranking & Conversions

In this guide, I will share every detail that goes into making a content brief focused on improved UX, higher rankings, conversions (even for B2B businesses), and low time-to-value.

This year (2022) alone, I have created 100+ content briefs for SaaS, B2B industry blogs, service businesses, affiliate sites, and more.

So, in this guide, I will share every detail that goes into making a content brief focused on improved UX, higher rankings, conversions (even for B2B businesses), and low time-to-value.

After reading this guide, you will have answers to the following questions:

  • What headings should a blog article include?
  • How to study SERP for creating a content outline?
  • How to promote my business offerings in the article without being too promotional?
  • What should be the average length of the article?, and MORE.

Let’s get started.

What does a content outline mean?

A content outline or brief document helps writers understand what to write about and how to structure the article's information.

The content outline document includes guidelines regarding the following:

  • What subheadings to cover
  • Target audience
  • Target and semantically related keywords
  • What should be the angle of the article
  • Which CTA to include, etc.

(More on real content brief examples are discussed later in the guide).

Steps of creating a content brief/outline

Let's understand the content research process and plan your content briefs.