How To Improve EAT Information Like HealthLine

Healthline's editorial content stratgy breakdown will help you understand how to improve EAT of your website.

How To Improve EAT Information Like HealthLine

After Reading This Guide, You’ll Understand 🡭

  • Tips to improve EAT of your site
  • How to get the most out of author pages
  • Importance of using structured data
  • How to turn visitors into newsletter subscribers

Quick Concepts To Know Before Reading This Guide 🡭

It is recommended to learn the above concepts first and then come back here.

Let's get started →

About The Business 🡭

Healthline was first launched back in 1999 as and then relaunched as in 2006, according to Wikipedia. All of the content pieces are published by the

Healthline is a content-heavy website that provides medical information and health advice you can trust.

However, in the past, Healthline received a lot of criticism due to:

This is why the company has redesigned its content and editorial strategies that, helped them to build trust and keep generating millions of clicks from search engines.

Competitors of Healthline are:

Results Achieved 🡭

Currently, Healthline is one of the most trustworthy sites in the medical industry that dominates the SERP for millions of keywords.

As of January 2022, here are some of the stats about Healthline:

  • Getting over 222 million+ organic visits per month
  • 19.8 million+ backlinks from almost 543k different domains
  • Ranking on the first page (0-10th position) for more than 15 million+ keywords in the US alone.

Healthline is a great example for any website dealing in the YMYL (your-money-your-life) topics.

Let’s dive right into the tactics and strategies.