After Reading This Guide, You’ll Understand 🡭
- Strategy to build pillar page & topic clusters
- Content research for pillar page
- How to structure multiple content hubs
- Internal linking strategy to boost authority
Concepts To Know Before Reading This Guide 🡭
Learning the above concepts first and then coming back here is recommended.
Let’s get started.
About The Business 🡭
Sendoso is a platform that helps businesses improve their relationships with employees and clients with the help of a physical gift or e-gift strategy.
With Sendoso, you can plan and execute strategies for:
- Direct mailing
- Corporate gifting/ employee onboarding gift
- Virtual experiences
Results Achieved 🡭
Currently, Sendoso has multiple pillar pages on competitive topics such as:
Some of the stats about the pillar page and topic cluster model:
Most of all, Sendoso is ranking (1-5th position) for 180+ highly competitive search queries like:
- B2B lead generation tool
- Corporate gifting
- Corporate gift ideas
- Demand generation vs. lead generation
- Direct mail b2b
- & so on.
Key reasons behind the ranking success:
- Super organized content hub with a structured pillar page
- An internal linking strategy that helps pages rank higher
- Good UX
Let’s break down the content strategy of Sendoso.