Subscribe
Breakdowns

How Is Sendoso Dominating Its Niche With The Topic Cluster & Pillar Page Model?

Learn the content marketning secrets of Sendoso to build topical authority

How Is Sendoso Dominating Its Niche With The Topic Cluster & Pillar Page Model?

After Reading This Guide, You’ll Understand 🡭

  • Strategy to build pillar page & topic clusters
  • Content research for pillar page
  • How to structure multiple content hubs
  • Internal linking strategy to boost authority

Concepts To Know Before Reading This Guide 🡭

Learning the above concepts first and then coming back here is recommended.

Let’s get started.

About The Business 🡭

Sendoso is a platform that helps businesses improve their relationships with employees and clients with the help of a physical gift or e-gift strategy.

With Sendoso, you can plan and execute strategies for:

  • Direct mailing
  • Corporate gifting/ employee onboarding gift
  • Virtual experiences

Results Achieved 🡭

Currently, Sendoso has multiple pillar pages on competitive topics such as:

Some of the stats about the pillar page and topic cluster model:

Most of all, Sendoso is ranking (1-5th position) for 180+ highly competitive search queries like:

  • B2B lead generation tool
  • Corporate gifting
  • Corporate gift ideas
  • Demand generation vs. lead generation
  • Direct mail b2b
  • & so on.

Key reasons behind the ranking success:

  • Super organized content hub with a structured pillar page
  • An internal linking strategy that helps pages rank higher
  • Good UX

Let’s break down the content strategy of Sendoso.

Read next