How Glassdoor’s Data-driven Content Engine Is Dominating The SERP

Here, I'll breakdown the data-driven content strategy of Glassdoor that not only helped them drive traffic but also get backlinks organically.

Let's get started:

Glassdoor is dominating the SERP for queries like these:

• Microsoft vs Google (350 searches/ month)
• HDFC vs ICICI (700 searches/ month)
• Google vs Apple (200 searches/ month)
• Cognizant vs TCS (400 searches/ month), and 100s of others.

But the fact is that Glassdoor is able to rank in the top 10 for these queries without creating long-form content, custom visuals.

In fact, most of these pages rarely have 300 words of unique content.
So how did they do it?

It’s because of the data-driven content assets.