Here, I'll breakdown the data-driven content strategy of Glassdoor that not only helped them drive traffic but also get backlinks organically.
Let's get started:
Glassdoor is dominating the SERP for queries like these:
- Microsoft vs Google (350 searches/ month)
- HDFC vs ICICI (700 searches/ month)
- Google vs Apple (200 searches/ month)
- Cognizant vs TCS (400 searches/ month), and 100s of others.
But the fact is that Glassdoor is able to rank in the top 10 for these queries without creating long-form content, custom visuals.
In fact, most of these pages rarely have 300 words of unique content.
So how did they do it?
It’s because of the data-driven content assets.