Ecommerce SEO Lessons From Wakefit (Breakdown)

After Reading This Guide, You’ll Understand 🡭

• How to structure your eCommerce site
• Internal linking strategy for collection pages
• Optimizing category and product pages, and more.

NOTE: In this breakdown, we’ll try to reverse engineer the SEO success of Wakefit and also discuss what can be improved in this strategy.

About The Business 🡭

Wakefit provides complete home solutions such as foam mattresses, chairs, tables,  wardrobes, and many more. Primarily, the brand is known as the mattress store in India.

Results Achieved 🡭

Wakefit has almost 5x their organic traffic in the last two years and currently ranking for over 38k keywords.

Number of ranking keywords:

In the space of online furniture and work form home accessories, Wakefit is dominating most of the competitive search terms such as:

• work from home furniture
• mattress online
• online chairs
• wardrobe online, etc.

Content Strategy Breakdown 🡭

Let’s understand the key eCommerce SEO strategies of Wakefit.