Ecommerce SEO Lessons From Wakefit (Breakdown)
In this breakdown, we’ll try to reverse engineer the SEO success of Wakefit and also discuss what can be improved in this strategy.
After Reading This Guide, You’ll Understand 🡭
- How to structure your eCommerce site
- Internal linking strategy for collection pages
- Optimizing category and product pages, and more.
NOTE: In this breakdown, we’ll try to reverse engineer the SEO success of Wakefit and also discuss what can be improved in this strategy.
About The Business 🡭
Wakefit provides complete home solutions such as foam mattresses, chairs, tables, wardrobes, and many more. Primarily, the brand is known as the mattress store in India.
Results Achieved 🡭
Wakefit has almost 5x their organic traffic in the last two years and currently ranking for over 38k keywords.
Number of ranking keywords:
In the space of online furniture and work form home accessories, Wakefit is dominating most of the competitive search terms such as:
- work from home furniture
- mattress online
- online chairs
- wardrobe online, etc.
Content Strategy Breakdown 🡭
Let’s understand the key eCommerce SEO strategies of Wakefit.
