Content Marketing Strategy Breakdown of a B2B Service Business

Operating in a B2B service industry? Learn how we've helped OffiNeeds to increase qualified traffic.

After Reading This Guide, You’ll Understand 🡭

  • Strategizing a B2B content strategy
  • Building topical authority
  • Keyword research for a small audience size
  • Prioritizing SEO activities

About The Business 🡭

OffiNeeds is a corporate gifting company based in India. The company helps organizations to plan their corporate gifting campaign.

They provide various services, from corporate gifts to building custom merchandise stores.

  • Niche: B2B Corporate gifting
  • Target location: India
  • Branches: Bangalore, Chennai, and Hyderabad

Results Achieved 🡭

We started working on the SEO project of OffiNeeds almost a year back.

Here's the comparison of the last 28 days year over year:

As you can see that we have reached 3000-4000 clicks per month from 700-900 clicks per month.

Consider that the project was never optimized to drive higher traffic. Every page and element of our strategy was to get qualified traffic, specially from landing pages.