After Reading This Guide, You’ll Understand 🡭
- Content marketing funnel of a B2B service businesses
- Building link building flywheel
- Planning service pages
About The Business 🡭
ServiceTitan provides cloud-based service management software to various industries to help home service contractors generate more leads and sales. The brand delivers solutions to many industries like HVAC, plumbing, water treatment, etc.
- Target audience: US
- Company established: 2004
Some of the features of their software are:
- Invoice management
- Call booking
- Marketing, and so on.
Results Achieved 🡭
ServiceTitan is one of the leaders in the service management software industry. Their content marketing strategy is an example of how one brand can build content targeting
- Awareness stage
- Consideration stage
- Decision stage
Some of the stats about ServiceTitan:
Monthly traffic: 109k+
Traffic worth: $376k
Backlinks: 440k+ from 2.6k+ different domains
Ranking 0-10th position for more than keywords in the US alone.
Not only that, but ServiceTitan has also focused on building linkable assets such as Free tools, templates, etc.
These linkable assets (free templates + tools) have helped the brand acquire 1300+ backlinks.
Let’s dive right into the content marketing strategy breakdown of ServiceTitan.
Content Marketing Breakdown 🡭
1/ Competitors And Reviews
Content marketing isn’t just about creating content that gets traffic or/and links over time. It is also about helping people to make the buying decision with content.
When it comes to the bottom of the funnel stage, people are interested in knowing about other alternatives (ServiceTitan’s competitors) and the service reviews.
Looking at the search demand, ServiceTitan took the advantage by being transparent about the competitors and the service reviews.