These guidelines are no fixed rules to follow by every SEO or content marketer. I'd recommend these guidelines to the writers. Please make changes as per your brand guidelines.
Read next
Content Marketing Differentiation Strategy
How To Evaluate The Ranking Difficulty of Keywords?
Not sure whether to target a keyword based on keyword difficulty metric? Learn how to evaluate ranking difficulty of a keyword.
How To Prepare a Blog Content Outline Focused on Ranking & Conversions
In this guide, I will share every detail that goes into making a content brief focused on improved UX, higher rankings, conversions (even for B2B businesses), and low time-to-value.